BUSINESS LAUNCH PRO — MASTER DOCUMENT PACK

1) Executive Summary (Client‑Facing)

Business Launch Pro is a fast, all‑in‑one launch kit for new or rebranding businesses. You’ll get a professional visual identity, essential brand assets, and a static 5‑page website built with React—all designed to be fast, secure, and conversion‑ready. First‑year hosting is free. Starting year two, hosting is 6,500 RF/year, or 3,250 RF/year if your average monthly visitors are under 150 (see measurement rules below). The package includes one design direction and one revision round for the website, plus 3 logo concepts for branding.

2) Package Inclusions (Deliverables)

Branding & Collateral

• Logo & Visual Identity: 3 original logo concepts → choose 1 final; files: AI, SVG, PDF, PNG (transparent); color palette & typography.
• Mini Brand Guide (1–2 pages): usage rules, spacing, colors, fonts.
• Business Card: front/back, print‑ready (CMYK, 3.5"×2" + bleed).
• Social Media Starter Pack: 12 editable templates (posts & stories) + Facebook cover/banner.
• Email Signature: HTML + fallback PNG.

Website (Static React, 5 pages)

• Pages: Home, About, Services, Portfolio/Work, Contact.
• One design direction + one consolidated revision round across all 5 pages.
• Performance & SEO basics: responsive layout, titles/meta descriptions, open‑graph tags, favicon, XML sitemap, robots.txt, image compression, Google indexing request.
• Analytics: Google Analytics 4 (GA4) setup.
• Contact Form: via a static‑friendly provider (e.g., Netlify Forms/Formspark) with spam protection.
• Handover: admin/owner access + quick usage guide.

Hosting

• Free managed static hosting for 12 months from launch (deployment + basic uptime monitoring + SSL).
• Year‑2+: 6,500 RF/year, or 3,250 RF/year if avg. monthly unique visitors < 150 over the last 3 full months (measured by GA4 “Total Users”). If GA4 is unavailable/disabled, standard renewal applies.

3) Scope & Exclusions

Included: everything listed above; one consolidated revision round for web; one refinement round on the chosen logo; minor tweaks (copy/spacing/color) for collateral.

Out of scope (available as add‑ons):

• Extra pages, multi‑language, blog/CMS, bookings, e‑commerce, memberships, CRM/chatbot integrations.
• Advanced animations/interactions, complex forms, gated content.
• Professional copywriting and custom photo/video production.
• Domain purchase/renewal fees, third‑party license costs, premium fonts/images.

4) Revisions & Change Management

• Web: 1 consolidated revision round across all 5 pages.
• Brand: 3 logo concepts → choose 1; includes 1 refinement round.
• Collateral: 1 minor tweak per item.
• Extra revision rounds: 1,200 RF per round (any track).
  A “round” = you send one consolidated list of changes; we implement those items.

Change requests (new features/scope):

• Use the Change Order Form (template below). Quoted separately; requires written approval and may affect timeline.

5) Timeline & Milestones (10–14 days)

1. Kickoff (Day 0): deposit, brand questionnaire, content intake.
2. Direction (Day 2–3): moodboard & creative direction sign‑off.
3. Brand Concepts (Day 4–6): 3 logo options delivered.
4. Refinement (Day 7–8): finalize logo + mini brand guide.
5. Web Structure (Day 8–9): site map, wireframe, copy placement.
6. Build (Day 10–12): design & React static build.
7. Revisions (Day 13): 1 consolidated round.
8. Launch (Day 14): QA, analytics, indexing, hand‑off.

Expedite (5–7 days) available—see add‑ons.

6) Roles & Responsibilities

Client provides

• Brand inputs: company name, tagline, services, contacts, preferred tone.
• Content: page copy (or choose copywriting add‑on), images/assets, logos/inspirations.
• Domain access if we configure DNS/SSL.

We provide

• Creative direction, design & build, basic SEO, analytics setup, deployment, and a short handover guide.

7) Pricing & Payment Terms

• Package price: 12,000 RF (includes 12 months of hosting).
• Hosting renewal (Year‑2+): 6,500 RF/year or 3,250 RF/year if avg. MUV < 150 (last 3 full months; GA4 Total Users).
• Extra revision rounds: 1,200 RF each.
• Payment: 50% deposit to start; 50% before launch/file handover.
• Pricing valid for 15 days.

8) Add‑Ons Menu (Upsells)

• Fast‑Track Launch (5–7 business days): +3,000 RF
• Copywriting (up to 5 pages): +2,000 RF
• Basic SEO Setup (schema, redirects, speed tuning): +2,500 RF
• Blog/CMS (up to 5 posts + training): +2,500 RF
• Stock Image Curation (10 images): +1,200 RF (+licenses at cost)
• Domain + SSL Setup: +1,000 RF (excludes third‑party fees)
• Monthly Care Plan (updates, backups, small fixes): 900 RF/month
• Google Business Profile Setup & Optimization: +1,200 RF
• Stationery (letterhead, invoice template): +1,200 RF

9) Acceptance Criteria (What “Done” Means)

• Branding: final logo files delivered (AI/SVG/PDF/PNG), color palette & typography, mini brand guide approved.
• Website: 5 pages delivered, mobile‑responsive, links & forms functional, GA4 tracking live, SEO basics implemented, site deployed and accessible via agreed domain/subdomain.
• Handover: access provided + quick usage guide delivered.
• Invoice settled as per payment terms.

10) Warranty, Support & SLA

• Launch Warranty: 14‑day defect fix window (bugs and breakages in delivered scope).
• Support Window: 7 days post‑launch for quick questions/how‑to.
• Care Plan (optional): 900 RF/month (minor updates, plugin/dep updates, backups, monitoring).
• Response Targets:
  • Business hours (Sun–Thu, 10:00–18:00 MVT): responses within 24 hours.
  • Non‑urgent fixes within 2–3 business days.
  • Critical uptime issues: best‑effort same‑day.

11) Hosting & Visitor‑Based Discount (Measurement Rules)

• Analytics tool: Google Analytics 4 (GA4).
• Metric: “Total Users” per calendar month (Monthly Unique Visitors / MUV).
• Calculation: Average of the last three complete months before renewal date.
• Discount: If average MUV < 150 → next year’s hosting is 3,250 RF.
• No data: If GA4 is removed/blocked or lacks data, standard rate (6,500 RF) applies.
• Privacy note: We enable IP anonymization and basic consent banner if requested.

12) Legal Clauses (Contract‑Ready)

Static Website & Hosting. The website is a static React build (no database/CMS) of up to five (5) pages. One (1) design direction and one (1) consolidated revision round are included. Managed static hosting is included for twelve (12) months from launch. From year two onward, hosting renews at 6,500 RF/year, or 3,250 RF/year if GA4 reports an average of fewer than one hundred fifty (150) Total Users per month across the three (3) complete calendar months prior to renewal. If analytics tracking is unavailable or disabled, the standard renewal rate applies. Domain registration and third‑party license fees are excluded.

Intellectual Property. Upon full payment, the finalized logo, brand assets, and exported static website code (excluding third‑party libraries and fonts) are licensed to Client for business use worldwide, non‑transferable. Working files and unused logo concepts remain our property unless otherwise agreed.

Content & Compliance. Client warrants that provided content and assets are licensed and lawful. We are not liable for regulatory, legal, or compliance failures arising from Client‑provided content.

Revisions & Changes. Additional revision rounds are 1,200 RF each. New features or changes to scope require a written Change Order and may impact cost and timeline.

Cancellation & Refunds. If cancelled before concept delivery, deposit is refundable minus time spent (billed at 600 RF/hour). After concept delivery, deposit is non‑refundable. If cancelled after website development begins, Client pays for work completed to date.

Payment Terms. 50% to start, 50% before launch/handover. Late payments may delay delivery.

13) Developer Technical Spec (Internal)

Stack & Build

• React + Vite. Static export.
• Routing: React Router; use static host’s SPA redirect (/* → /index.html) or hash routing.
• Code splitting per route; lazy‑load heavy sections; media compressed (WebP/AVIF).
• Initial JS target: < 150 KB (gz).
• CSS: utility‑first or modular CSS; avoid blocking web fonts (preconnect + font‑display: swap).

SEO & Analytics

• react‑helmet‑async for titles/meta/OG.
• robots.txt, sitemap.xml generated.
• GA4 with IP anonymization; cookie consent if requested.

Forms

• Netlify Forms/Formspark: honeypot field + reCAPTCHA (if required).
• Email notifications to client; success/thank‑you message route.

Accessibility

• Semantic headings, label inputs, alt text, focus states, color contrast AA.

Performance

• Lighthouse target ≥ 90 on mobile; lazy‑load below‑the‑fold images; defer non‑critical scripts.

Deployment

• Netlify / Vercel / Cloudflare Pages.
• Custom domain + SSL; set redirects for SPA.
• Environment vars (if any) stored in host dashboard.

Handover

• Git repo access; instructions/readme; 10–15 min video walkthrough.